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Your Content Marketing Team
Not just your freelance blog writer.
When executing a content marketing strategy, the writing component is about 30% of what goes into it. Seriously.
We’re not saying that amazing, well written content isn’t important - it absolutely is. But it's only part of the equation if you actually want results.
It's all about systems.
How do you know what content will engage your audience over time? How do you promote that content to the right audience? How do you optimize that content to add people to your email list, and keep them coming back to your site?
That’s where the team comes in.
Every article we create is worked on by a:
Content marketer/strategist: to give direction on what to write about, research your audience and competition, and manage the overall process
Writer: to write your detailed, well researched, 1200+ word articles
Editor: to ensure the content is resonating with the audience, and is error-free
Designer: to create visually appealing feature images and lead magnets
Assistant: to upload to your CMS, format images correctly, add relevant tags etc. - the ‘busy work’
Content promoter: to make sure you’re content is actually being seen. Yes, this is a full time job, and something we consider a mandatory in today's crowded content space
Who We Work With
We work well with B2B Service and Tech Companies.
We've developed an expertise in this area, and this is where we are set up to deliver our best results possible.
What We Do
Research & Strategy
There are customers, and there are customers. In almost every business, there'll be a portion of your current customer base that drives a disproportionate amount of profit for you, and that you genuinely enjoy working with. That's who we aim to attract.
Through discussions with you and your team, along with in-depth industry research, we uncover what types of content your ideal customers want to consume.
From there, we create a detailed customer persona, content plan and schedule of topics that lays the path to content marketing success.
Based on our customer deep dive, we produce high quality, relevant content to educate and engage. This is not fluff to boost your SEO ranking (fluffy content won't do that anyway). This is evergreen content that adds value to the reader's life by teaching them something they didn't know. Each post is anywhere between 1200-1500 words.
Blog posts, infographics, guides, lists, case studies, research reviews, you name it. Whatever your ideal customer loves to consume, we can create.
Email List Building
How do you get people coming back to your blog week after week? Notifying them via email whenever you produce new content.
How do you get people to opt in to your email list? By providing valuable bonus content such as a cheat sheet or checklist that people can opt in to receive. Enter, the content upgrade.
For every piece of content we create, we include a content upgrade. That means every single article has the highest possible chance of converting someone into a subscriber, lead, and ultimately a customer.
Content will drive sales, as long as people read it. Once your content has been produced, we spend as much time (if not more) promoting it as we did creating it. Seriously.
Releasing high quality content on a consistent basis will naturally boost your SEO rankings, but we go further than that. We reach out to relevant influencers and publications in your industry, to earn links and shares of your content. We write your email newsletters, social media headlines, and answer relevant questions in forums such as Quora (and link back to your post).
We make sure your content gets the audience it deserves.
Email & Marketing Automation
For all of those new subscribers and email newsletters, you'll need someone to manage your email marketing platform. We can do that! Don't have a platform set up yet? We can do that too. We make sure that every piece of content has a corresponding email newsletter sent with it, and a system to tag new subscribers from your content upgrade opt-ins.
Measurement & Optimization
Because what gets measured, gets managed. At the end of each quarter, we evaluate and assess what content is performing well, and optimize your future content schedule based on that evaluation. The longer our partnership goes for, the more relevant and valuable our content becomes for your customers.
At least every three months, we'll take a collection of your content and turn it into a longer format.
For example, a collection of blog posts can become an eBook or email course. You can then use this additional long form content to drive email opt ins, and further position yourself as the authority in your space.
Let's Talk About Your Content Marketing Machine
Fill out your details and our founder, Simon, will be in touch within 24 hours to schedule a free consultation.
We look forward to chatting about your business!
How long does it take to start publishing?
Once you sign up, allow 4 weeks for your first article to be published. This allows for your kickoff call, research, topic scheduling, content creation, review and publishing.
How are you able to publish my articles, social posts, and email newsletters?
Before we get started, we require access to your CMS, social media accounts, email marketing, Google Analytics, and a few other services to deliver downloads (such as content upgrades). You can set limited permission to allow us to do only what we need - this is common practice between marketing services.
I'm not on Wordpress. Can we still work together?
Yes, however Wordpress has a range of features and plugins which will streamline the process for all parties. If you are interested in migrating to Wordpress, we can assist you with the process.
Can I get a discount for quarterly/annual pricing?
Yes. We apply 5% discounts for quarterly payments, and 10% discounts for half year payments.
How long until I start seeing results?
About one month, but significant results will start to show themselves between 3-6 months. That's when we'll have a solid base of content to build on, have steady increases in organic traffic, and will have built your email list and following.
How many times do you post from my social accounts?
It depends on the network (Facebook, Twitter etc.), but we will post at least once on each platform. This has been shown to drive the best results in terms of views and shares.
Am I locked into any long term contracts?
Of course not. You are billed month to month and can cancel at any time (however we don't recommend cancelling before 6 months, from a results point of view).
How do I know this works?
We measure everything. Every month we'll generate a report for you from Google Analytics and your email marketing platform. This will include metrics such as your organic traffic increase, new email subscribers, conversion rate increase and so on.
Can I see samples of your work?
You sure can! Fill out the form on our Samples page and we'll send you samples related to your industry.