Scope Creep is the definition of those tiny asks from a client. All those tiny asks that add up, and up and eventually become a mountain of extra work. Work that was not defined in the brief, and work that is rarely compensated. Any changes made to the project scope after it begins is scope creep.
Here on the Content Kite blog, we talk a lot about creating killer digital content in order to help you gain increase traffic, gain leads and drive conversions.
But how does that translate offline?
Does creating all of these rich assets online really help you in the real world? The short answer is yes. But for the purpose of this blog post, we’ll give you the long version too.
Understanding how digital content can affect your business offline can not only have great benefits for your business growth but can also strengthen the relationships with your customers.
When implemented correctly, the concept of reciprocity can be a powerful tool in business. Especially when it comes to customer acquisition, driving referrals and even generating revenue. Further still, it can strengthen the relationship with your existing customers