Understanding how digital content can affect your business offline can not only have great benefits for your business growth but can also strengthen the relationships with your customers.
Digital marketing is a huge driver for offline conversation. Research conducted by word-of-mouth marketing experts Ed Keller and Brad Fay shows that 1 in 4 conversations about brands in the US involves references information seen online. That equates to half a billion daily conversations relating to digital content that audiences are viewing.
Therefore, brands must employ a holistic approach to drive business outcomes by utilizing digital content that can spark offline conversations.