Using Digital Content to help in Offline Conversations

Using Digital Content to help in Offline Conversations

Understanding how digital content can affect your business offline can not only have great benefits for your business growth but can also strengthen the relationships with your customers.

Digital marketing is a huge driver for offline conversation. Research conducted by word-of-mouth marketing experts Ed Keller and Brad Fay shows that 1 in 4 conversations about brands in the US involves references information seen online. That equates to half a billion daily conversations relating to digital content that audiences are viewing.

Therefore, brands must employ a holistic approach to drive business outcomes by utilizing digital content that can spark offline conversations.

Reciprocity: How Paying it Forward can have Great Outcomes for your Business

Reciprocity: How Paying it Forward can have Great Outcomes for your Business

When implemented correctly, the concept of reciprocity can be a powerful tool in business. Especially when it comes to customer acquisition, driving referrals and even generating revenue. Further still, it can strengthen the relationship with your existing customers

The Best Content Marketing Tools in the Game and How to Apply them to your Content Marketing Strategy

The Best Content Marketing Tools in the Game and How to Apply them to your Content Marketing Strategy

Content Marketing. It’s a beast. At the base of it all lies, of course, well-crafted or curated content. But without the right tools in place to lift it into the giant online stratosphere with the right message, and in front of the right audience, it is merely a piece of content.

To truly tame the beast, we’ve put together this list of invaluable tools to help you with each phase of your content marketing campaign and bolster your content marketing strategy for the future.

4 Simple Questions to Determine your Clients Biggest Pain Points

4 Simple Questions to Determine your Clients Biggest Pain Points

Here’s the thing. We all like to think we know exactly how to solve our customer's problems, but we rarely delve into finding out what they really are.

And here’s the other thing, customers are not always experts in determining what their biggest pain points are – if they did, they wouldn’t need your services and take care of it themselves.

So here in lies the opportunity

There are questions you can ask to unveil these challenges, position yourself as the go-to guy or gal for the job and incidentally, make your own job a hell of a lot easier...

Pre-Outreach: The Free Link Building Method that Actually Works

Pre-Outreach: The Free Link Building Method that Actually Works

This is a templated email that used to work for building links. The premise is this:

The receiver of this email reads your article, realizes that it would be a good resource to link to in their article, and links to you.

Happy days! Links abound!

Except that never really happens.

Why?

A few reasons...

Why Combining your SEO & PPC Strategies will Maximize your ROI

Why Combining your SEO & PPC Strategies will Maximize your ROI

It’s not uncommon to think of PPC and SEO as two completely different strategies. They’re often seen as opposing forces when we should actually be looking at them as complementary rather than competing.

After all, they both form valuable pieces of the most intent driven marketing out there – search.

Collaborating on your PPC and SEO tactics can have a much more beneficial outcome for your business goals than applying them individually.

Businesses that coordinate their PPC and SEO strategies are more likely to convert their visitors into customers, improve their brand visibility and gain higher ROI.

7 Most Common Content Marketing Mistakes and How to Avoid them

7 Most Common Content Marketing Mistakes and How to Avoid them

Done right, content marketing is a powerful method that can establish your brand as a go-to resource for your customers.

Building evergreen assets that speak to your audience and convey your message in a subtle yet effective way.

In theory, this sounds simple. But in practice, businesses can miss the mark with their content and rather than creating a sense of trust, lose the authenticity and be seen as just another sales pitch.

Here are the most common mistakes when it comes to content marketing and what you can do to avoid them.

The What, Why and How of Content Repurposing

The What, Why and How of Content Repurposing

Too often we create a blog post, a presentation or piece of work, only to publish it, promote it on social media once, then forget about it and move on.

We think we’re building assets and it’s true, we are but there is so much more we can do with that original piece of content to truly make it evergreen.

Enter content repurposing. The method of recreating something new with your existing content. Or, in laymen’s terms - getting more bang for your buck....

How to Get your Clients to Submit Work on Time

How to Get your Clients to Submit Work on Time

One of the biggest universal pain points in agency land is late content delivery and client delays.

Whether it's a logo, site copy, a piece of collateral or a simple approval - it can present a huge problem for agencies impacting the project or campaign at hand.

We’ve put together a few ways to help you have your clients send you their work on time:

How to Create A Successful Cold Email Campaign

How to Create A Successful Cold Email Campaign

Most cold emails fail. They fail because they haven't been able to break through the clutter and distinguish themselves.

Think of a cold email as your digital elevator pitch. You only have a few seconds to capture the prospect’s interest. You need to establish instant credibility. But how?

By customizing your pitch to their business and solving their problem.

Here’s what to consider when creating a cold email campaign. If you want results.